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Sharper analytics, straight to your inbox

Practical, hands-on notes on measurement, server-side tracking and privacy-first analytics — written by practitioners, not by a marketing department. Two fields, and you’re in.

Why subscribe

Why it is worth being on the list

Because you get the same thinking we bring into client projects — in short form, in your inbox. Every issue comes out of real implementation work, so you leave it with something you can check or fix in your own setup, not just something you read.

You stop losing data to broken tracking

How measurement plans, GA4 and GTM setups — web and server-side — are built in practice, including the parts that usually break. You get to spot the same mistakes in your own setup before they turn into decisions made on bad numbers.

You stay compliant without going blind

Cookie and consent solutions that keep the data usable and the setup GDPR-compliant — not one at the expense of the other. So privacy rules do not quietly become missing conversions in your reports.

You hear about platform changes in time

What actually changed in GA4, Piwik PRO, Adobe Analytics or BigQuery — and whether it needs anything from you. You do not have to follow release notes yourself to keep your measurement running.

Subscribe — it takes two fields

Just your name and your e-mail address. We don’t send spam, and you can unsubscribe at any time.

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Written by the people doing the work

BakiAnalytics is a Scandinavian-focused analytics consultancy. What goes into the newsletter comes from the same projects we deliver day to day.

10+ yearsof professional experience in web analytics and digital measurement in the Icelandic and Nordic markets.
100+ projectssuccessfully delivered, from GA4 setups to enterprise-scale tracking infrastructures.
Dozens of clientsacross telecom, tourism, automotive, B2B services and e-commerce.

What lands in your inbox

  • Short, practical tips you can put to work in your own measurement setup.
  • Updates on tracking, consent and reporting platforms — only the parts that matter.
  • Occasional frequency: an issue goes out when there is something genuinely worth reading — never on a fixed spam schedule.
  • Your data stays with us: no selling, no sharing, one-click unsubscribe in every email.

Who it’s for

  • Teams who want to improve data quality and marketing attribution.
  • Anyone who needs compliant and future-proof tracking setups.
  • Companies operating in complex, multi-platform ecosystems.
  • Organisations that require advanced reporting and data warehousing.
  • Everyone who wants strategic guidance beyond tool implementation.

Ready when you are

Two fields, and you’re in. No spam, no fixed schedule — just the measurement notes worth your time.

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